The Climate Reality Project
—

Founded and chaired by former Vice President and Nobel Laureate, Al Gore, The Climate Reality Project is dedicated to unleashing a global cultural movement demanding action on the climate crisis. CRP employs cutting-edge communications and grassroots engagement tools to break the dam of inaction and raise the profile of the climate crisis to its proper state of urgency. Together with Alex Bogusky's Fearless Cottage, we developed the identity and supportive elements back in 2013, which are still used today.

Rebranding the Project

This circle acted as a visual representation of the at-risk ozone, while also hinting at an idealistic future of protection and conservation. The mark was bold, universally understood, and could translate easily into various collateral and buildouts. As for Clarendon, that’s a long story. You can see their former mark here.

24 Hours of Reality

Millions joined The Climate Reality Project on November 14-15th for 24 Hours of Reality: The Dirty Weather Report. Broadcast live on the Internet with more than 16 million views from around the world, spreading the truth about climate change and voice an urgent call for solutions. This annual event continues to this day.