Divi: March Minis Campaign
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To promote Divi’s latest bundles of mini-sized products, we explored two different strategies to run concurrently—a travel-ready narrative, and a low-commitment incentive. These needed to feel like part of the same campaign, with some elements of distinction—all while enticing younger audiences. I created these design directions, and directed the product shoot to support them.

Campaign Direction #1: Travel Focus

Blue skies and hot (orange) summer vibes carry this direction, with a flight wordplay. This creative was also used for the travel-themed giveaways (i.e. free flights, free products, oh my).

Campaign Direction #2: Trial Focus

Acknowledging the effort required to revisit your routine, this concept leans on ease—with softer and more approachable colors and supportive copy. Playful photography reinforces the mini size by showing scale with hands.