Fossil 2019 Brand Standards Guide
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Calling all design nerds—this Standards Guide was my geeky pride and joy. It outlines the look and feel of the Fossil brand for all evergreen assets created globally. It nests in-between the high-level Brand Book, and the low-lying Seasonal Style Guides.
Download it here, or view each section in the carousels below.
Role: Art Director, Self-Initiator of Complex Things
In-House Client: Fossil
Year of Project: 2018