Fossil: Solar Watch Packaging
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Fossil’s ongoing Make Time For Good initiative is dedicated to making changes in the community and throughout the world through pro-planet materials, products, and packaging. Released on the 50th Anniversary of Earth Day, the solar watch set was housed in 100% sustainable and recyclable packaging, all the way down to the ink used.
The cover graphic represents the earth elements used to make and power the watch—A dial powered by the sun's rays, a tree planted for every purchase, and straps spun from ocean plastic yarn.
Role: Art Director, Designer, Production
Firm/Agency: Fossil
Year of Project: 2020