FuturePartners: Brand & Strategy
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Words can barely describe the wild and wonderful ride that was the evolution of FuturePartners. From beach brainstorms to ballsy books and bold blitzes, I was grateful to be a part of the strategic vision and design of the company's initiatives, along with participating in some pretty game-changing client projects and workshops. Future was founded in 2011 by the epic duo of John Bielenberg and Greg Galle.

Thinking Wrong, Doing Right

John Bielenberg pioneered the term 'Thinking Wrong', a badass way to instigate innovative solutions to daunting problems. Accompanying it were other key theories and actions that partners John and Greg used to affect change. I helped design and define what they were, what we called them, how we talked about it, and what it would look like moving forward (using John’s favorite font, of course).

Spreading the Philosophy

One of many presentations designed for Greg and John's talks. Watch this one at TEDx Grand Rapids »

One-Pagers & Infosheets

Developed for potential clients, to help explain the core principles, practices, and options for engagement. There is something so satisfying about clarity.

Getting Our Blitz On

Some of the most exciting days at Future were spent with large groups of industry experts, leading designers, and natural wrong thinkers, all collaborating in short, rapid spurts of creative epiphanies and challenging the status quo along the way.

*Montara Circle Blitz | Working to end the crisis of human trafficking in the Amazon with our partners at Not For Sale | Blitz Outcome: Rebbl Tea*

*Genentech Blitz | Brainstorming ways to reinvigorate their internal workforce and expedite cancer treatments.*

*Various Blitzes held in Half Moon Bay, California*

The NYC Department of Education | Working with the city to help prevent education lapses during Summer recesses for K-12 age groups.

*NYC Blitz | Concepting new business practices and protocols to help prevent the spread of disease in lower income environments.*

Internal Projects

There was never a dull day at Future headquarters. Below is one of the comps for a book that is now available on Amazon, Think Wrong: How to Conquer the Status Quo and Do Work That Matters

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Role: Lead Designer, Strategist, Copywriting
Firm: FuturePartners
Year of Project: 2011