Reuse-A-Shoe grinds up old shoes and makes new sports surfaces with them. Particularly, a new court being created in Vancouver. Since RAS wasn't in Canada yet, we wanted to tell 'em all about it during the Olympics, and get 'em all really, really pumped.
Leave Your Legacy gives a nod not only to the notion of Olympic legacies, but also those "legendary" shoes of yours. It subtly implies you to leave your shoes with us. The visuals reinforce leaving your legacy along with the Olympians, bringing in RAS textures and Wistler embedded with your turf.
Copywriter: Ellen Karas | Digital Production: OffMadisonAve
RAS Coverage: VancouverIsAwesome, TheScore Blog
Partnership of Nike and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games; Art Direction & Design of All Store Collateral for Canadian Nike Stores (Several Shown Below); Web Layouts
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: Womens Hockey Team / Kardinal
