Nike 5K For Kids
Named the 2007 Youth Running Program of the Year by Running USA, this annual event is run throughout 8 different cities nationwide. It hopes to encourage physical fitness in kids, and as of February '08, has raised over $1 Million for city PE Programs.
I established the Visual Center off the pre-established logo. The intention for design & illustration was to evoke a sense of activity & playfulness the event promotes, as well as elude to the idea of chalk lines & coloring books.
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