Nike Back Your Block 2008
A campaign that recognizes the proud and visible members of urban communities, aiming to inspire teenage contribution.
The logo uses a blocky typeface that represents equality, proximity, and eludes to a city map of highlighted blocks. These aspects are carried conceptually through all pieces. I developed a visual center, and built out all collateral pieces. I also directed the photography, shot by Boone Speed.
Logo, Visual Center, Bouncebacks, Bags, Banners, Shirts (White, Black), Window Displays, Posters, Bottle, Screenprint Designs, Awards, Website, (Not shown): Community Window Design, Stage Backdrops, Wayfinding Signage, Email Blasts
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