Claire's Holiday Refresh
Our goal for the 2009 holiday season was to develop a digital program that can be tested, learned from, and optimized in 2010; All while positioning Claire's as a fashion forward authority that could begin to reach an older teenage audience.
In a short amount of time, we developed a refreshed site (which needed to adapt within their current structure), an extensive gifting campaign, a new years eve contest, and other social media treats.
Secret Santa Options / Site Design, Splash Page, Radio Design, Ecosystem for Initial Presentation
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Illustrated icons for ecosystem