Xbox Kinect
To introduce this innovative new gaming system to the world, Xbox initiated advertisements across various popular media platforms. I created an expandable masthead for Youtube.
It performed considerably well. Across the 11 markets we accrued over 115,000,000 impressions during the 24 hours on the YouTube Homepage.
The expansion rate was considerably above average, along with the Click Rates. The post-expansion average time spent was 1:40, with videos in the unit viewed over 800,000 times.
Masthead: Expanded State, Unexpanded State
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