Divi Product Launch: Exfoliating Shampoo
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Directed all Creative for the product launch, including the concepting, lifestyle & product photoshoots, copywriting, retouching, and design buildout—as well as executed the creative.

The Concept

A differentiator in the market, this product needed to make its mark with creative that supported the refreshing, yet spa-like shower experience of this scented exfoliant, alongside the scalp-focused health benefits. Indulgence meets efficacy.
Timeline: Start to finish in less than two weeks.