Roam: Branding
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With a focus on high-end interior design for hotels and resorts, leading architecture firm HKS sought to brand their interior design firm as its own unique entity. With the naming process led by The Brand Hatchery, Roam was born.

The Logotype

To embody the essence and serendipity of exploring new places, this custom logotype is built with meandering curves, mixtures of organic & structured elements, and a subtle hint at a bird in flight. The “o” embody’s the parentheses to reflect interior spaces, while the overall mark illustrates how interior design subconsciously connects elements of a space and curates cohesion.

The Logomark

Inferring interior dimensions, the intersecting roads we travel, woven textiles, and the subtle arrows/lines that direct our eye throughout a space.